Anthony Murdock II – Co-Founder and Director of Initiatives for Bust The B.U.B.B.L.E.
For those who follow Bust The B.U.B.B.L.E. regularly, you have likely seen this graphic before, but never really received an explanation for what the graphic meant within the context of The Movement. And for those who don’t follow Bust The B.U.B.B.L.E., first and foremost, FOLLOW US:
…but you likely have no idea what this logo is either.As Bust The B.U.B.B.L.E. was founded in December 2014, we have had a number of great opportunities to promote the perspective of students of color at PWIs in a number of settings, extend our mission to new communities and incite an urgency for systemic change within college campuses. But, in all this work, we’ve never had an image to give people that they could view and digest and get the overall essence of BTB and our mission.
Thanks to the creative mindset of Veena Barona, we were able to sit down and formulate a graphic that encompassed the work we’ve done, are doing and look to do in the future–thus, our logo!!
I’d like to just take a few moments to explain the logo, and it would be great to engage in a dialogue in the comment section below if anyone has any additional input or questions concerning the logo or how to get in touch with Veena Barona for your personal graphic-design needs.
To start, it is important to remember our mission:
To promote the perspectives of students of color at PWI’s across the country, starting with black students at Butler University, through diversity education, cultural awareness and action-oriented activism.
This logo takes our mission’s essence and acknowledges in a multilateral graphic. At the top, is the brain, or as we refer in our mission–“diversity education”. Independent of the personal politics within Bust The B.U.B.B.L.E., there is a common consensus that in order to promote the perspectives of SOC at PWIs, it must be done in a lens that is intelligible and produces knowledge. And, aside from the name of The Movement, the brain in this graphic is the most commanding image. Secondly, you continue to analyze the graphic and notice a chain. And this chain is supposed to represent the portion of our mission that emphasizes the need for “cultural awareness”. Again, independent of personal politics, members of Bust The B.U.B.B.L.E. understand that there must be an acknowledgement of the current circumstances of SOC at PWIs if any change is to be made. This graphic uses a chain to represent the bondage and confinement that SOC experience when they engage in social, physical and emotional transactions with other members of their institution. Finally, our mission promotes “action-oriented activism”. And this, my favorite part, is shown in the graphic when we look at the full in its fullness. One can see this is not just a brain and a chain in a picture together, but rather a brain breaking (or BUSTing, hahaha) a chain! And this action of the brain breaking the chain is supposed to show that utilizing your brain (diversity education) in combination with acknowledging the presence of a chain (cultural awareness) one can ultimately destroy the bondage that SOC face at PWIs (action-oriented activism). But, that destruction only comes when the brain comes into contact with the bondage. Bust The B.U.B.B.L.E. ENGAGES in activism and puts talk to action because for change to occur, their can’t be just be discussion or just be an acknowledging of circumstance, but a holistic plan developed based on those two things to produce the change we seek.
And underneath this action-oriented graphic, we see the name of The Movement. And that placement was done intentionally. We, Founders X–the leadership of Bust The B.U.B.B.L.E.–believe that the lives and perspectives and commitment of The Movement’s members are the foundation for this action we have taken, are taking and will take. This graphic is floating on nothing if Bust The B.U.B.B.L.E. isn’t there. Without the drive and courage and dedication of the members of Bust The B.U.B.L.E., there is no change. So the placement of Bust The B.U.B.B.L.E. in this graphic is a thank you–a salute, even (be sure to peep Nick Fox’s great article on Colin Kaepernick)–to the members of The Movement for the hard work they do at every meeting, community event and class conversation.
Thanks for reading, another MAJOR SHOUTOUT TO VEENA BARONA (her birthday is also today, so if you know her, wish her Happy Birthday) and be sure to comment below!